Sport Law Services
Betting and Gaming
We advise a wide range of clients in the betting and gaming sector, including established operators, affiliates, technology providers, rights holders, and emerging businesses. With the increasing overlap between sport, media, and betting, this area represents a dynamic intersection of our core strengths: sports law, business law, and regulatory insight.
The betting and gaming industry has undergone rapid transformation—from land-based casinos and betting shops to real-time digital platforms, live-streamed events, and data-driven markets across almost every sport worldwide. We support our clients in navigating this evolving landscape with clear legal direction and strategic foresight.
Our services include:
- Drafting and negotiating advertising and sponsorship agreements between sports entities and betting operators
- Licensing and protection of sports data, including fast-path data distribution and live streaming rights
- Advising on compliance with advertising and marketing laws for betting and gaming services across jurisdictions
- Supporting clients on licensing, regulatory compliance, and interactions with supervisory authorities
- Structuring and enforcing commercial contracts related to betting, gaming and any other form of raffles
- Guidance on sales promotions, prize competitions, and gamification campaigns
- Advising on integrity-related matters, including responsible gambling requirements and data-sharing protocols
We are also closely following developments in national and EU-level gambling regulation, including proposed restrictions on advertising, sponsorships, and the commercial use of sports data. We provide proactive advice on risk management, rights protection, and how to prepare for future legislative shifts—especially where sport and betting intersect.
Our knowledge of the sports industry gives us a competitive edge in this space. We understand both the commercial value of sports data and content, and the legal frameworks that govern their use. This enables us to support sports organisations, media companies, and betting operators alike in building sustainable, compliant, and innovative business models.
Whether you are launching a new platform, negotiating high-value sponsorship agreements, or protecting your data and media rights, we are here to support your success in this fast-moving and highly regulated sector.