Sport Law Services
Image Rights, Brand and Reputation Management, Merchandising Licensing
We support athletes, clubs, and commercial partners in protecting, managing, and monetising image rights and personal brands. From global sponsors and international sport federations to Olympic medalists and emerging talents, we help clients transform identity into long-term value—while safeguarding reputation in an increasingly digital and globalised environment.
Our services include:
- Structuring and managing image rights entities
- Registering and protecting personal brands and trade marks
- Negotiating endorsement, sponsorship, and image rights agreements
- Advising on media, privacy, and defamation matters, including social media impersonation
We also assist with:
- Licensing of brands for merchandising, digital content, and e-commerce
- Structuring promotionsand licensing partnerships
- Appointing and managing agents, distributors, and platform operators
- Brand protection and anti-counterfeiting enforcement across jurisdictions
From building and monetising athlete brands to overseeing global licensing strategies, we combine precise legal work with a deep understanding of sport, marketing, and digital media. We ensure that all aspects of personal and brand identity—commercial, legal, and reputational—are protected and positioned for long-term success.
Whether you are an Olympic champion, a football club, a rising athlete, or a global brand, Tallár Law Firm offers tailored legal solutions to protect your image, manage your brand, and capitalise on your value.