Sport Tech & Sport Data

We work with governing bodies, clubs, leagues, rights holders, broadcasters, sponsors, and tech companies to implement forward-thinking solutions that balance opportunity, compliance, and commercial value.

Our legal support includes:

• Structuring technology and innovation projects for performance, fan engagement, and fair play
• Drafting agreements for data collection, licensing, and exploitation, including betting and media uses
• Advising on OTT, VR, AR, metaverse, and emerging fan experience technologies
• Supporting the launch and regulation of sports tech platforms, including software and equipment
• Advising on NFTs, digital collectibles, and the commercial use of blockchain-based assets
• Drafting venue technology and crowd management systems agreements

Data Protection & Sports Data GovernanceWe advise clients on the full data lifecycle—collection, usage, sharing, storage, and compliance—helping sports organisations remain competitive while upholding high standards of data protection.

Our services include:

• GDPR compliance and data protection audits
• Drafting data processing and transfer agreements
• Advising on data sharing, marketing, and investigation-related data use
• Supporting clubs and federations in handling sensitive personal data
• Taking action to protect official data sets and secure database rights
• Helping clients build and maintain compliant customer and fan databases
• Developing legally sound commercialisation strategies for audience data and digital assets

From sports analytics and digital fan platforms to athlete monitoring and content licensing, Tallár Law Firm guides clients through the evolving digital and regulatory landscape—helping sport embrace innovation, responsibly and profitably.