At Tallár Law Firm, we specialize in sports law and business law. We proudly serve international and national sports federations, elite athletes, sport clubs, as well as major corporations and private and institutional investors. Our clients trust us because we understand what it takes to perform when the stakes are high.

What sets us apart is our ability to deliver results. With a deep understanding of team dynamics, both in sports and business, we know what it takes to help you succeed. We excel in business law for the same reasons we excel in sports law—because we know the rules and we know how to win when it matters the most.

Just like in sports, business decisions often hinge on moments that demand clear thinking, strategic planning, and a relentless drive for the best outcome. As athletes and entrepreneurs must execute in decisive moments, so must we.

We combine exceptional legal expertise with a willingness to go the extra mile, always putting together the best strategy to ensure your success. Our proven track record in high-profile cases and complex commercial disputes speaks for itself. We pair in-depth legal knowledge with a keen understanding of industry trends, both on and off the field. We have always had a passion for sports, and our commitment to the law drives us to deliver the highest level of expertise in the field. This winning mindset is central to our firm.

We are proud members of the Giró Szász and Partners Legal Partnership—a team that strives to become a leading legal powerhouse for sport and business law in Hungary, the new home of sport.

ABOUT US

At Tallár Law Firm, we specialize in sports law and business law. We proudly serve international and national federations, elite athletes, sport clubs, major corporations, and private and institutional investors. Our clients trust us because we know what it takes to perform when the stakes are high.

What sets us apart is our ability to deliver results. We excel in business law for the same reasons we excel in sports law—because we know the rules and how to win when it matters most. As athletes and entrepreneurs must execute in decisive moments, so must we.

We combine exceptional legal expertise with a commitment to go the extra mile, always crafting the right strategy to ensure success. Our track record in high-profile cases and complex disputes speaks for itself. We pair legal precision with real industry insight—on and off the field.

BUSINESS LAW

Commercial

Corporate

Intellectual Property

Transactions

ESG, Legal and Sustainability services

Data & Privacy

Real Estate

Private Clients

SPORT LAWSports & Corporate Transactions – Negotiations and Deals

Commercial

We provide strategic legal support across the full spectrum of commercial activity—from mission-critical agreements to everyday operational matters. Our work is grounded in a deep understanding of the sectors we serve, including technology, media, entertainment, sport, and other innovation-driven industries.

Our focus is always on helping clients structure, protect, and unlock commercial value. With many of our lawyers having direct in-house or secondment experience, we bring a practical mindset to legal problem-solving. Our advice is clear, responsive, and tailored to the realities of modern business.

We often operate as an extension of our clients’ internal legal or commercial teams, supporting strategic initiatives and managing risk across domestic and international markets.

Our services include:

Drafting and negotiating complex commercial agreements
Structuring and managing joint ventures, strategic partnerships, and outsourcing arrangements
Advising on sales, marketing, distribution, agency, and franchising agreements
Licensing, research, and development contracts, including digital platforms and IP exploitation
E-commerce, advertising, and promotional agreements
Managing tender processes and advising on public and private procurement matters
Commercial due diligence, performance reviews, and royalty investigations
Advising on compliance with sector-specific commercial regulations

Our commercial advice is designed not just to minimise risk, but to support growth, enhance operations, and help you make confident business decisions. Whether you’re entering a new market, scaling your offering, or developing a new commercial model, we deliver legal solutions that align with your goals.

SPORT LAWSports & Corporate Transactions – Negotiations and Deals

Corporate

We advise companies, founders, investors, and boards throughout the full corporate lifecycle. From establishing new ventures to executing complex international transactions, this is a core part of our practice. We bring strategic clarity, sector-specific insight, and a deep understanding of how corporate structures connect to commercial realities.

In sport, the most successful teams are built on strong foundations—clear roles, effective leadership, and the right tactical setup. The same is true in business. High performance begins with structure. This is why we excel. We understand how to build the legal and organisational frameworks that drive growth, enable governance, and support long-term value creation.

We advise on corporate formations, governance, reorganisations, capital raises, and all forms of shareholder and board-related matters. From aviation and healthcare to manufacturing and technology, we support a wide range of clients—from early-stage startups to listed entities operating across borders.

Our corporate services include:

Private mergers and acquisitions
Shareholder agreements and investor arrangements
Corporate structuring, formation, and incorporation
Contractual and equity-based joint ventures
Capital raising and financing, including private equity and venture capital
Corporate governance, directors’ duties, and internal regulations
Restructuring, reorganisation, and liquidation procedures
Corporate housekeeping, statutory compliance, and regulatory filings
Transaction support and due diligence, with a focus on high-growth and regulated sectors
Succession planning and executive leadership frameworks

We also support boards and management with key internal matters, including shareholder rights, dividend policy, disclosure obligations, and liability management. We design and implement governance structures tailored to business needs, stakeholder expectations, and legal standards—locally and internationally.

Our team combines legal precision with commercial understanding. Whether you are launching, scaling, acquiring, or transitioning, we provide the legal foundation for confident, forward-thinking corporate leadership.

SPORT LAWSports & Corporate Transactions – Negotiations and Deals

Intellectual Property

We help clients protect, manage, and commercialise their intellectual property across sectors where creativity, innovation, and competitive advantage are essential. Our advice combines legal precision with a clear understanding of the commercial value of ideas—particularly in fast-moving industries such as sport, entertainment, media, and technology.

In today’s economy, intellectual property is more than an asset—it is often the core of a company’s identity, growth strategy, and market position. We provide strategic support to ensure your rights are secured, your brand is protected, and your creative and technical work is effectively commercialised and enforced.

We advise on the full spectrum of intellectual property issues, from registration and licensing to infringement, enforcement, and litigation. Our lawyers have experience supporting clients with both contentious and non-contentious matters, and regularly advise on complex multi-jurisdictional IP portfolios and transactions.

We understand the practical challenges companies face—from launching new brands and content to managing online presence and data. We work alongside businesses, creatives, investors, and developers to deliver solutions that are commercially effective and forward-looking.

Our intellectual property services include:

Trade mark registration, enforcement, and portfolio management
Brand protection strategies, including anti-counterfeiting measures
Image rights, personality rights, and publicity rights management
Copyright advice, protection, and enforcement
Protection and licensing of patents and designs
IP aspects of commercial transactions, joint ventures, and M&A
Drafting and negotiating IP licences, technology transfer, and collaboration agreements
Domain name disputes, registration, and recovery
Legal support in IP and software audits, assessments, and due diligence
Support in IP-related disputes, arbitration, and enforcement proceedings
Advice on IP rights in digital content, media, advertising, and e-commerce
Confidential information, trade secrets, and know-how protection
Data rights, database protection, and related licensing agreements

We also provide legal support at the intersection of intellectual property and innovation—whether that involves software, data, online platforms, performance technologies, or next-generation entertainment experiences. Our lawyers work closely with internal stakeholders and technical teams to deliver tailored, actionable advice that aligns with business objectives and regulatory expectations.

Ideas drive value. We help ensure that value is secured, defended, and optimised—so our clients can move forward with confidence in their brand, technology, and creative work.

SPORT LAWSports & Corporate Transactions – Negotiations and Deals

Transactions

We advise on mergers, acquisitions, joint ventures, and other strategic corporate transactions across a wide range of industries, with a particular focus on sport, media, entertainment, and technology. Our work spans the entire deal lifecycle—planning, structuring, execution, and integration—bringing clarity, precision, and commercial insight to every stage.

We have taken part in a number of significant cross-border transactions, including international relocations of global organisations and multi-jurisdictional restructurings. Whether acting for buyers, sellers, investors, or management teams, we bring a well-coordinated, strategic approach backed by in-depth sector experience and a sharp understanding of commercial drivers.

Our clients benefit from national reach and full bench strength across all key sectors, supported by a multidisciplinary team of experienced corporate attorneys and dealmakers, as well as leading experts in IP, IT, data, employment, regulatory, pensions, real estate, banking, environmental, health and safety, tax, and competition law.

We offer comprehensive project management throughout the transaction process—from the earliest planning stages to post-completion integration and reporting. Our approach is flexible, transparent, and aligned with each client’s goals, offering competitive and fair pricing with clear fee visibility throughout.

Our M&A services include:

Private mergers and acquisitions, including competitive auctions and carve-out transactions
Transaction structuring, strategy, and execution
Legal and regulatory due diligence, including sector-specific risk analysis
Joint ventures, shareholder arrangements, and strategic partnerships
Capital raising and investment transactions, including venture capital and private equity
Succession planning and shareholder exit strategies
Post-deal integration planning and legal execution
Legal support in corporate reorganisations, divisions, and spin-offs
Advisory on corporate governance, director responsibilities, and regulatory compliance
Transaction-related contract negotiation, approvals, and filings

We have significant experience acting on international transactions, particularly across the UK, USA, European Union, Russia, the Caucasus, and MENA regions. We are well aware of the key differences between Hungarian legal practice and other international approaches and help ensure that all stakeholders are fully informed about what can be achieved in the Hungarian context.

Our team offers unique expertise in the field of sport, having advised numerous international, regional, and domestic sports federations, listed companies, athletes, and high-net-worth individuals on both corporate and transactional matters. We understand the high degree of confidentiality and professionalism that is required in this space, and we are ready to guide clients through even the most complex cross-border M&A matters—whether in person or online.

We base our practice on long-standing, trust-based relationships. Our clients’ success is our shared objective. By combining legal precision with commercial awareness and deep sector knowledge, we deliver solutions that are tailored, innovative, and aligned with long-term value.

SPORT LAWSports & Corporate Transactions – Negotiations and Deals

ESG, Legal and Sustainability services

Environmental, social, and governance (ESG) considerations are no longer peripheral—they are now central to how businesses are evaluated, regulated, and held accountable. We help clients navigate the evolving ESG landscape with clear legal guidance, sector insight, and practical support.

Our team advises listed companies, privately held businesses, investors, and boards on a full spectrum of ESG-related matters. We support clients as they adapt to expanding reporting requirements, legal obligations, reputational expectations, and the growing role of ESG in strategic transactions and decision-making.

From early risk identification to due diligence, compliance, and dispute resolution, we help ensure ESG factors are not just addressed, but aligned with long-term value creation and governance priorities.

Our ESG services include:

ESG compliance and legal due diligence for transactions and ongoing operations
Drafting and reviewing sustainability and non-financial reports in line with national and international requirements
Establishing internal ESG policies, procedures, and reporting frameworks
Advising on corporate governance and director duties in the ESG context
ESG-driven risk assessments, supply chain obligations, and contract strategies
Advising on ESG regulatory developments and disclosure obligations
Support with environmental and climate-related investigations and litigation
Representation in ESG-related disputes, including regulatory and criminal matters
Legal structuring of green, sustainable, and social finance transactions
ESG audits and compliance checks for investment and financing rounds
Legal integration of ESG metrics in governance and business model reform

Our team works across disciplines to deliver coordinated, forward-looking legal advice. We bring together corporate, regulatory, environmental, employment, data, tax, and dispute resolution expertise to offer comprehensive ESG support tailored to your needs.

We have particular strength in ESG due diligence for cross-border transactions and have supported clients in ESG-sensitive industries—including sport, media, tech, infrastructure, and financial services—on both domestic and international matters.

We believe that ESG is more than compliance; it is about resilience, opportunity, and responsibility. Whether responding to stakeholder expectations, regulatory change, or broader market shifts, we help clients move forward with confidence—legally sound, commercially focused, and sustainability aware.

SPORT LAWSports & Corporate Transactions – Negotiations and Deals

Data & Privacy

Data is not just information — it is the foundation of trust, strategy, and competitive advantage. We help clients unlock the value of data while navigating the legal, regulatory, and operational risks that come with it.

Our team advises on all aspects of data protection, privacy, cybersecurity, and digital compliance. We work with businesses that rely on data for innovation, customer engagement, operational efficiency, or strategic growth — from global organisations to fast-scaling digital platforms.

We combine deep legal knowledge with technical fluency and a clear, practical understanding of risk. Whether you are responding to a regulatory change, designing a data-driven product, or managing a breach, we guide you through the legal landscape with clear, business-focused advice.

Our services include:

Compliance with data protection law (GDPR, ePrivacy, local regulations)
Design and implementation of data governance frameworks and privacy policies
Advice on international data transfers, cross-border disclosure, and compliance strategy
Data protection impact assessments and digital due diligence
Management of data subject access requests (DSARs)
Cybersecurity and breach response, including notification and enforcement
Legal support in data-driven projects (AI, IoT, platforms, cloud, AdTech)
Data and privacy aspects of M&A and cross-border transactions
Regulatory compliance for cookies, tracking, profiling, and consent mechanisms
Advice on monetisation, sharing, and commercial use of data
Legal support in criminal investigations and enforcement related to data breaches
Digital asset structuring and tax implications in the data economy

We regularly work with clients on digital transformation, outsourcing, and platform development projects, ensuring privacy-by-design principles are embedded from the start. Our team brings together legal, technical, and commercial expertise to help you stay compliant, secure, and strategically aligned in a complex and evolving environment.

Whether your business is facing new regulatory requirements, scaling internationally, or designing a next-generation product, we offer clear legal direction in the fast-moving world of data and privacy.

SPORT LAWSports & Corporate Transactions – Negotiations and Deals

Real Estate

Real estate today is no longer just about land and buildings. It is about technology, sustainability, flexible work models, shifting investor priorities, and new ways of using space. Legal advice in this sector must reflect not only a deep understanding of property law but also insight into the changing dynamics of how real estate is developed, financed, occupied, and managed.

We advise on a wide range of real estate transactions and development projects, combining strong legal foundations with practical, commercially focused guidance. Whether you are acquiring, developing, leasing, or managing property, our team provides strategic legal support across the asset lifecycle.

We act for investors, developers, financial institutions, corporate occupiers, funds, insurers, and high-net-worth individuals. Our experience spans logistics, office, retail, residential, infrastructure, hotels, student accommodation, and renewable energy sectors. From single-asset acquisitions to large-scale cross-border portfolio deals, we deliver solutions that are clear, reliable, and aligned with your business goals.

Our services include:

Real estate acquisitions and disposals
Real estate aspects of M&A and corporate restructuring
Cross-border portfolio transactions and international project coordination
Commercial leasing (landlord and tenant)
Property development, construction, and permitting
Real estate financing, structuring, and refinancing
Joint ventures, holding structures, and real estate funds
Zoning, planning, and environmental compliance
Legal support for hotel, leisure, and hospitality assets
Litigation and dispute resolution relating to real estate matters

We understand the importance of timing, coordination, and stakeholder confidence in every transaction. Whether navigating changing regulations, managing ESG obligations, or maximising the value of a property investment, we provide real estate advice that is both legally sound and commercially effective.

SPORT LAWSports & Corporate Transactions – Negotiations and Deals

Private Clients

We advise high-net-worth individuals, family offices, entrepreneurs, and private investors on their most important legal and strategic matters. Our approach is rooted in long-term relationships, built on trust, discretion, and a deep understanding of our clients’ personal and professional ambitions.

Our clients include leading figures from the worlds of sport, entertainment, media, fashion, art, technology, and business. They rely on us not only for technical legal expertise, but for practical, commercially minded advice delivered with consistency, clarity, and complete confidentiality.

Trust is our currency. Many of our private clients have chosen our partnership for decades. Like a private bank, we provide you with a dedicated legal point of contact—someone who understands your world, anticipates your needs, and is at your disposal as your priorities evolve. You focus on the game. We take care of the rules.

We also support private equity investors and family offices throughout the entire investment lifecycle. Our knowledge of digital markets, emerging technologies, and cross-border deal structures allows us to provide bespoke support in an increasingly complex, competitive environment.

Our services include:

Private equity and venture capital transactions
Leveraged buy-outs and investment structuring
Management and incentive packages
Securities offerings and capital raising
Domestic and cross-border M&A and divestitures
Asset protection, estate planning, and succession strategies
Regulatory compliance, tax structuring, and reporting
Legal advice on investments in sport, media, real estate, and tech
Corporate governance and reorganisation of privately held entities
Confidential support for litigation, disputes, and reputation management

We combine sector knowledge, commercial awareness, and absolute discretion to deliver solutions that align with your personal vision and strategic goals—whether you are acquiring a business, launching a fund, investing in new markets, or planning for future generations.

CONTACT

SPORT LAW

Counseling for Federations and Clubs

We serve as general outside counsel to sport federations, clubs, leagues, agencies, and organisations operating across the sports industry. From day-to-day operations to long-term strategic planning, we provide tailored legal advice that supports governance, compliance, and growth.

We bring unique expertise in the representation of international sport federations and businesses, combining legal precision with a deep understanding of institutional structures, stakeholder dynamics, and cross-border regulation.

In addition, we offer a specialised relocation service for international sport federations seeking to establish a new base of operations. Several global bodies have chosen Hungary as their new home—with our guidance. We deliver cross-border relocation packages that support smooth transitions from Switzerland or elsewhere, and assist clients in building legally sound multi-country operations across Europe and beyond.

Our advisory work covers:

Acting as ongoing external counsel, providing strategic guidance and risk management
Supporting transactional due diligence and commercial partnerships
Advising on corporate governance, internal policy frameworks, and board structure
Developing and implementing compliance programmes and regulatory safeguards
Advising on employment, compensation, and contractual structures for leadership, staff, and athletes
Supporting the legal setup and operation of charitable foundations and socially driven initiatives

Whether you are leading a national federation, managing a league, or relocating your international operations, Tallár Law Firm delivers practical, strategic legal support—designed for institutions shaping the future of sport.

Our services include:

GDPR compliance and data protection audits
Drafting data processing and transfer agreements
Advising on data sharing, marketing, and investigation-related data use
Supporting clubs and federations in handling sensitive personal data
Taking action to protect official data sets and secure database rights
Helping clients build and maintain compliant customer and fan databases
Developing legally sound commercialisation strategies for audience data and digital assets

From sports analytics and digital fan platforms to athlete monitoring and content licensing, Tallár Law Firm guides clients through the evolving digital and regulatory landscape—helping sport embrace innovation, responsibly and profitably.

CONTACT

SPORT LAW

Sport Tech & Sport Data

Technology and data are transforming sport—on the field, in the stands, and behind the scenes. At Tallár Law Firm, we help our clients harness these developments by offering clear, strategic legal advice across sports technology, data rights, digital transformation, and innovation.

We work with governing bodies, clubs, leagues, rights holders, broadcasters, sponsors, and tech companies to implement forward-thinking solutions that balance opportunity, compliance, and commercial value.

Our legal support includes:

Structuring technology and innovation projects for performance, fan engagement, and fair play
Drafting agreements for data collection, licensing, and exploitation, including betting and media uses
Advising on OTT, VR, AR, metaverse, and emerging fan experience technologies
Supporting the launch and regulation of sports tech platforms, including software and equipment
Advising on NFTs, digital collectibles, and the commercial use of blockchain-based assets
Drafting venue technology and crowd management systems agreements

Data Protection & Sports Data Governance
We advise clients on the full data lifecycle—collection, usage, sharing, storage, and compliance—helping sports organisations remain competitive while upholding high standards of data protection.

Our services include:

GDPR compliance and data protection audits
Drafting data processing and transfer agreements
Advising on data sharing, marketing, and investigation-related data use
Supporting clubs and federations in handling sensitive personal data
Taking action to protect official data sets and secure database rights
Helping clients build and maintain compliant customer and fan databases
Developing legally sound commercialisation strategies for audience data and digital assets

CONTACT

SPORT LAW

Sport Regulatory and Governance

We advise international and national sport federations, leagues, clubs, event organisers, athletes, and their representatives on a full spectrum of sports regulatory and governance matters—both contentious and non-contentious. We help our clients build legally sound, transparent, and resilient structures to support integrity, accountability, and long-term success in sport.

We understand how governance shapes reputation, performance, and stakeholder trust. Our advice goes beyond compliance—we help clients design frameworks that are efficient, enforceable, and aligned with international best practices.

Our services include:

Advising on governance structures for federations, leagues, clubs, and joint ventures
Drafting and implementing rules, regulations, and codes of conduct
Advising on regulatory investigations, enforcement, and disciplinary procedures
Regulatory support for the ownership, acquisition, and sale of clubs
Structuring and reviewing agent and intermediary regulations
Advising on the governance of athlete development, funding schemes, and selection policies
Advising on constitutional reform, including board composition, elections, and ethical frameworks
Supporting organisations in board and stakeholder disputes

We also provide brand and reputation governance services, including:

Managing trade mark and design portfolios
Creating global brand protection and enforcement strategies
Advising on ambush marketing, counterfeit prevention, and ticketing compliance
Coordinating with marketing and legal teams to ensure brand alignment across platforms and jurisdictions

From drafting clear and enforceable governance documents to resolving disputes and regulatory challenges, Tallár Law Firm offers trusted legal insight tailored to the needs of modern sport organisations.

CONTACT

SPORT LAW

Sports Events

We advise on all aspects of organising, managing, and commercialising sports events—from major international competitions and annual fixtures to leagues and mass-participation formats. Our experience covers both the legal infrastructure and the commercial strategy required to deliver high-profile, high-impact events.

We support rights holders, organisers, governing bodies, cities, and commercial partners in building successful event programmes—ensuring legal certainty, contractual clarity, and long-term value.

Our services include:

Event hosting and management agreements, including staffing and rights agency appointments
Funding, venue, and host city agreements, and tender documentation
Drafting event rules, participation agreements, and competition regulations
Advising on ticketing frameworks, including terms and consumer law compliance
Structuring and protecting commercial rights programmes, sponsorship, and hospitality
Anti-ambush marketing, brand protection, and anti-counterfeiting strategies
Legal support for marketing, advertising, and data capture compliance
Guidance on regulatory, sanctioning, and competition law issues

We help clients:

Structure events and competitions to maximise commercial revenue
Develop clear and enforceable rules that protect integrity and ensure fairness
Manage and mitigate legal and operational risks around event delivery
Navigate external challenges, such as postponement or cancellation due to unforeseen events

Whether you are launching a new competition or managing a world-class event, Tallár Law Firm delivers legal solutions that ensure your event is secure, compliant, and positioned for success.

CONTACT

SPORT LAW

eSports

We advise clients across the rapidly expanding eSports industry—from game publishers and leagues to teams, sponsors, and talent. Our practice combines legal expertise in sport, media, technology, and gaming, making us a trusted partner in navigating this fast-moving and dynamic sector.

We understand the commercial, regulatory, and reputational challenges of the eSports ecosystem and provide tailored legal solutions to support sustainable growth and competitive success.

Our services include:

Drafting and negotiating event management and player participation agreements
Advising on league rules, governance structures, and regulatory frameworks
Structuring commercial and joint venture agreements
Supporting sponsorship, broadcasting, and streaming rights deals
Advising on image rights, merchandising, and brand protection
Guidance on anti-doping, anti-corruption, and integrity rules
Addressing gambling and compliance risks for platforms and rights holders
Ensuring safeguarding, fan engagement, and digital advertising compliance

Whether launching a new league, managing talent, or expanding commercial partnerships, Tallár Law Firm offers the legal insight and industry knowledge to help you stay ahead in the evolving world of eSports.

CONTACT

SPORT LAW

Sport Disciplinary, Disputes and Anti-Doping

We advise and represent athletes, clubs, agents, and governing bodies in a wide spectrum of disputes arising across the sporting world. From disciplinary charges and regulatory breaches to commercial conflicts and anti-doping cases, we deliver clear, strategic legal support designed to protect reputations, enforce rights, and manage risk under pressure.

We have deep experience acting before disciplinary panels, arbitration forums, and international bodies such as the Court of Arbitration for Sport (CAS). Whether the matter involves complex regulations, urgent reputational risk, or sensitive internal investigations, we know how to advocate effectively and achieve results.

Disciplinary Matters
We represent clients in disciplinary proceedings across various sports, covering issues such as:

Misconduct on and off the field
Breaches of betting or integrity rules
Disciplinary action by clubs and teams
Selection and eligibility disputes
Regulatory breaches involving agents or intermediaries
Anti-doping violations and investigative procedures
Drafting and reviewing disciplinary frameworks

Dispute Resolution

National and international sports tribunals
Commercial arbitration and civil litigation
Mediation and negotiated settlements
CAS appeals and proceedings
Disputes involving transfers, compensation, and contractual claims

Anti-Doping

Representation before anti-doping bodies and panels
Advising on education, compliance, and risk mitigation
Ensuring alignment with privacy and data protection obligations
Managing the full results process, from charge to hearing
Drafting and updating anti-doping rules and protocols

In the high-stakes environment of sport, disputes can have far-reaching implications. We combine legal precision with practical experience to help our clients respond confidently and protect what matters most.

CONTACT

SPORT LAW

Club and Player Representation

At Tallár Law Firm, we are recognised for our deep expertise in professional and team sports. We advise clubs, athletes, coaches, and representatives on a wide range of commercial, contractual, and regulatory matters—supporting careers, managing transfers, and safeguarding interests at every stage of sporting life.

Our experience spans both domestic and international contexts, across leagues and disciplines. Whether it involves player movement, contract negotiations, or eligibility issues, we provide trusted, industry-aware legal guidance tailored to the realities of competitive sport.

We have acted on both sides of the table—for clubs, and for players or their representatives—which gives us a clear, strategic understanding of what to expect, what matters most, and how to secure the best outcomes. In addition, our outstanding expertise in representing international sport federations allows us to approach every matter with a broader regulatory and governance perspective—essential in today’s interconnected sports ecosystem.

We also have substantial experience representing clients before the Court of Arbitration for Sport (CAS), as well as in proceedings before other international and national sports tribunals and mediation panels. We know how to represent you effectively—strategically, confidently, and with a deep understanding of the sporting world.

Our services include:

Negotiating and drafting transfer and loan agreements, both nationally and across borders
Preparing and reviewing athlete contracts, including image rights and intermediary arrangements
Advising on the appointment of coaches and technical staff, including work permit requirements
Handling contract terminations and settlement agreements
Advising on training compensation and solidarity contributions
Representing parties in compensation claims relating to youth development or out-of-contract athletes
Advising on national team eligibility and changes in team representation
Providing legal support on agent and intermediary matters, including regulatory compliance and contract structures

Whether you are a professional club, an athlete, a representative, or a governing body, Tallár Law Firm offers practical, strategic legal support—rooted in real experience, with a clear view from all sides.

CONTACT

SPORT LAW

Image Rights, Brand and Reputation Management, Merchandising Licensing

We support athletes, clubs, and commercial partners in protecting, managing, and monetising image rights and personal brands. From global sponsors and international sport federations to Olympic medalists and emerging talents, we help clients transform identity into long-term value—while safeguarding reputation in an increasingly digital and globalised environment.

Our services include:

Structuring and managing image rights entities
Registering and protecting personal brands and trade marks
Negotiating endorsement, sponsorship, and image rights agreements
Advising on media, privacy, and defamation matters, including social media impersonation

We also assist with:

Licensing of brands for merchandising, digital content, and e-commerce
Structuring promotions and licensing partnerships
Appointing and managing agents, distributors, and platform operators
Brand protection and anti-counterfeiting enforcement across jurisdictions

From building and monetising athlete brands to overseeing global licensing strategies, we combine precise legal work with a deep understanding of sport, marketing, and digital media. We ensure that all aspects of personal and brand identity—commercial, legal, and reputational—are protected and positioned for long-term success.

Whether you are an Olympic champion, a football club, a rising athlete, or a global brand, Tallár Law Firm offers tailored legal solutions to protect your image, manage your brand, and capitalise on your value.

CONTACT

SPORT LAW

SPORT LAWSports & Corporate Transactions – Negotiations and Deals

SPORT LAW

Broadcast and Sport Media

We advise governing bodies, broadcasters, agencies, and digital platforms on all legal aspects surrounding the creation, acquisition, exploitation, and protection of sports media rights.

In today’s evolving media landscape, where content is global, multi-platform, and increasingly digital-first, sports media rights are not only a core commercial asset—they are a strategic driver of long-term value.

Our team has a deep understanding of how media rights operate at the intersection of sport, law, and business. We support clients throughout the full lifecycle of media rights management, from tender design and licensing to enforcement, content protection, and dispute resolution.

We assist with:

Structuring and managing domestic and international tender processes for media rights
Drafting and negotiating broadcasting and digital media rights licence agreements
Advising on global, pan-regional and national rights acquisitions, sublicensing frameworks, and template contracts
Drafting and negotiating host broadcasting and production agreements,
Legal support on digital and social media content exploitation
Ensuring compliance with broadcast, advertising, and sponsorship regulations, including virtual advertising and in-programme placements
Copyright enforcement and anti-piracy monitoring, takedown coordination, and litigation
Resolving disputes through negotiation, arbitration, or litigation in connection with media rights and distribution conflicts

Our expertise spans the full media value chain—from high-value rights sales to the legal design of content distribution models. We understand the commercial importance of every frame of sports content, and we are committed to helping our clients maximise value, minimise risk, and lead with confidence in the digital-first era of sports broadcasting.

Whether you are a sport federation, a media group, or a rights holder building a content strategy, Tallár Law Firm provides the legal clarity, market insight, and strategic support you need to succeed.

CONTACT

SPORT LAW

Sport Marketing and Sponsorship

We advise clients on how to effectively use the global platform of sport to communicate brand messages, engage audiences, and grow brand value. Sponsorship and marketing in sport represent a powerful intersection of visibility, influence, and commercial opportunity—where legal precision and strategic thinking must go hand in hand.

We support brands, rights holders, agencies, and athletes across the full lifecycle of sports marketing and sponsorship projects—from concept and negotiation to execution and enforcement. Our deep understanding of both the legal and commercial dynamics of sport allows us to protect our clients’ interests while helping them unlock the full value of their partnerships.

Our services include:

Drafting and negotiating endorsement, ambassador, and appearance agreements
Structuring and managing sponsorship and partnership contracts with clubs, teams, events, and sports bodies
Advising on PR, agency, and consultancy agreements
Supporting branded content, digital campaigns, and social media sponsorships
Developing and protecting merchandising agreements and licensing programmes, nationally and internationally
Implementing and overseeing anti-infringement strategies and brand protection measures

We work with both sponsors and rights holders, which gives us a balanced perspective and strategic insight into the key issues and leverage points in complex negotiations. Our experience spans major sporting events, leagues, teams, individual athletes, and digital platforms, allowing us to tailor legal solutions to each client’s specific objectives.

Our role continues beyond contract signing. We offer ongoing legal and commercial support throughout the lifecycle of a sponsorship or marketing relationship—protecting your brand, navigating challenges, and ensuring that each partnership delivers measurable results.

Whether you are an international federation, a global sponsor, a rising athlete, or a dynamic sports property, Tallár Law Firm provides the legal clarity and strategic focus to help you thrive in the competitive world of sport marketing and sponsorship.

CONTACT

SPORT LAW

Betting and Gaming

We advise a wide range of clients in the betting and gaming sector, including established operators, affiliates, technology providers, rights holders, and emerging businesses. With the increasing overlap between sport, media, and betting, this area represents a dynamic intersection of our core strengths: sports law, business law, and regulatory insight.

The betting and gaming industry has undergone rapid transformation—from land-based casinos and betting shops to real-time digital platforms, live-streamed events, and data-driven markets across almost every sport worldwide. We support our clients in navigating this evolving landscape with clear legal direction and strategic foresight.

Our services include:

Drafting and negotiating advertising and sponsorship agreements between sports entities and betting operators
Licensing and protection of sports data, including fast-path data distribution and live streaming rights
Advising on compliance with advertising and marketing laws for betting and gaming services across jurisdictions
Supporting clients on licensing, regulatory compliance, and interactions with supervisory authorities
Structuring and enforcing commercial contracts related to betting, gaming and any other form of raffles
Guidance on sales promotions, prize competitions, and gamification campaigns
Advising on integrity-related matters, including responsible gambling requirements and data-sharing protocols

We are also closely following developments in national and EU-level gambling regulation, including proposed restrictions on advertising, sponsorships, and the commercial use of sports data. We provide proactive advice on risk management, rights protection, and how to prepare for future legislative shifts—especially where sport and betting intersect.

Our knowledge of the sports industry gives us a competitive edge in this space. We understand both the commercial value of sports data and content, and the legal frameworks that govern their use. This enables us to support sports organisations, media companies, and betting operators alike in building sustainable, compliant, and innovative business models.

Whether you are launching a new platform, negotiating high-value sponsorship agreements, or protecting your data and media rights, we are here to support your success in this fast-moving and highly regulated sector.

CONTACT

SPORT LAW

Sports & Corporate Transactions – Negotiations and Deals

We provide strategic legal support for complex corporate and transactional matters in the sports sector. This is where our two worlds come together—where the precision of law meets the passion of sport and the strategy of business. Whether you are acquiring a club, investing in sports assets, forming a joint venture, or restructuring a federation, our team combines deep industry knowledge with commercial insight to guide you through every step of the process.

We assist clients with:

Due diligence and deal structuring for acquisitions and investments in sports clubs, teams, and related assets
Private mergers and acquisitions and public takeovers involving sporting entities
Joint ventures, private equity, and venture capital investments in the sports industry
Restructuring and governance of federations, associations, and sport bodies

Stadium and Sports Infrastructure Projects

Stadium development, financing, and operation form a core part of our practice. We act as long-term legal partners to developers, clubs, sponsors, municipalities, and financial institutions involved in building and maintaining sports infrastructure.

From early-stage planning to long-term operation, we assist with:

Structuring and negotiating project development and finance agreements
Advising on construction contracts, maintenance agreements, and facility management frameworks
Drafting and reviewing naming rights, sponsorship, media, and commercial use agreements
Navigating regulatory approvals, zoning, and permitting procedures
Coordinating legal efforts between all key project stakeholders to ensure smooth execution and risk-managed outcomes

We have contributed to some of the most innovative and high-profile sports infrastructure projects in the region. Our approach is precise, commercially minded, and always focused on protecting our clients’ interests in high-stakes, high-visibility transactions.

Whether you are a club seeking growth, an investor entering the market, or a developer building the future of sport, we are here to help you move forward with clarity, confidence, and strength.

CONTACT

SERVICES

Sports & Corporate Transactions – Negotiations and Deals

Betting and Gaming

Sport Marketing and Sponsorship

Broadcast and Sport Media

Image Rights, Brand and Reputation Management, Merchandising Licensing

Club and Player Representation

Sport Disciplinary, Disputes and Anti-Doping

eSports

Sports Events

Sport Regulatory and Governance

Sport Tech & Sport Data

Counseling for Federations and Clubs

CONTACT

This website is operated by Tallár Law Firm (registered with the Budapest Bar under registration number: 5203) according to the laws and internal regulations relating to lawyers which may be found on the websites www.magyarugyvedikamara.hu and www.bpugyvedikamara.hu along with information on client rights.

PRIVACY NOTICE

This Privacy Notice applies to all personal data you provide to us and also to all personal data which we collect about you, either about how you use our website (using “cookies”) or about your use patterns if you check our.

1. WHO WE ARE?

The (below defined) Website is owned and operated by Ákos Tallár (domiciled at: H-1147 Budapest, Öv utca 180.; born on 14 May 1993; hereinafter referred to as the Operator) who acts as data controller. It means Operator decides how your personal data is processed and for what purposes. For the purposes of these Privacy Notice: Website shall mean the akostallar.com and tallarakos.hu domains including any sub-domain thereof which shall also include the mobile websites.

2. HOW TO CONTACT US

2.1. Contact details of Operator

In respect of data protection related questions, to exercise your rights or file a complaint, please contact us by contact us by post at the Operator’s address or by Contacting us on the respective contact panel on the Website.

3. YOUR PERSONAL DATA – WHAT IS IT?

Personal data relates to a living individual who can clearly be identified from that data, in particular your name, address, phone number, email address. Identification can be made by the information alone or in conjunction with any other information otherwise in the data controller’s possession or likely to come into such possession.

4. HOW DO WE COLLECT PERSONAL DATA?

We collect your data on our website, via email and post.

5. WHY DO WE COLLECT PERSONAL DATA? (DATA PROCESSING PURPOSES)

We collect and use your personal data for the following purposes:

a) To communicate with you if you contact us via the contact form on the Website. For this purpose, we collect the following data: name and e-mail address.

b) To communicate with you to carry out visitor satisfaction survey for analytical purposes, for quality improvements, for service developments, to improve the performance of the Websit. For this purpose we collect the following data: name and contact details and historic use details.

c) To support administrative and legal purposes for example anti-fraud screening, for safety and security purposes. For this purpose, we collect the following data: IP address, geolocation data.

6.1. PROFILING

Profiling is any form of automated processing of your personal data, consisting of the use of personal data to evaluate certain personal aspects relating to you, in particular to analyse or predict aspects concerning personal preferences, interests, behaviour or your location/movements.

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

7. LEGAL BASIS OF DATA PROCESSING

The legal basis of data processing activities indicated in point a) of Section 5 of this Privacy Notice lies in Subsection (a) Paragraph (1) of Article 5 and Subsection (a) Paragraph (2) of Article 5 of the Act CXII of 2011 on the Right of Informational Self-Determination and on Freedom of Information (hereinafter the “Freedom of information Act”), i.e. based on your consent, and commencing from 25 May 2018 also Article 6 (1) (a) and Article 9 (2) (a) of the General Data Protection Regulation (Regulation No. 2016/679 of the European Parliament and of the Council) (“GDPR“), i.e. such processing activities will be based on your consent.

The legal basis of data processing activity indicated in point b)-c) of Section 5 of this Privacy Notice lies in Subsection (a) Paragraph (5) of Article 6 of the Freedom of Information Act, i.e. based on your consent, and commencing from 25 May 2018 also Article 6 (1) (f) of the GDPR, i.e. such processing activity will be based on Operator’s legitimate interest. If the legal basis is the legitimate interest of Operator, we will carefully consider your interests and fundamental rights and freedoms, and whether these override such legitimate interests (balancing test).

8. FOR HOW LONG DO WE KEEP YOUR PERSONAL DATA?

We process your personal data for the time required consistent with the purposes set out in this Privacy Notice or for the period of limitation prescribed in the relevant laws.

We store correspondence data until the respective matter is completed (i.e. the communication between us is successfully completed, but in no case longer than 1 year).

We store internet search data collected concerning you for four days.

If a court or disciplinary procedure is initiated, then the personal data will be retained until the termination of the proceedings, including the duration of any possible remedy, which data thereafter, in the case of civil claims, will be deleted after the civil law statute of limitation runs.

In the case of other consent-based data processing, personal data will be processed until the consent is withdrawn.

9. FURTHER PROCESSING OF PERSONAL DATA

If we wish to use your personal data for a new purpose, not covered by this Privacy Notice, we will provide you with a new notice explaining all conditions relating to the new processing prior to the new processing takes place. If required, we will seek your consent before commencing the new data processing activity.

10. YOUR PERSONAL DATA PROTECTION RIGHTS

Pursuant to the applicable data protection law you may have the right:

to request access to your personal data,
to request rectification of your personal data,
to request erasure of your personal data,
to request restriction of processing of your personal data,
to request data portability,
to object to the processing of your personal data (including objection to profiling as well as other rights in connection with automated decision-making),
to withdraw your consent, and to lodge a complaint with the supervisory authority.

10.1 Right to access

You may have the right to obtain from us confirmation as to whether or not personal data concerning you is processed, and, where that is the case, to request access to the personal data.

You may have the right to obtain a copy of the personal data undergoing processing. We may request additional information from you for identification or for further copies requested by you, we may charge a reasonable fee based on administrative costs

10.2. Right to rectification

You may have the right to obtain from us the rectification of inaccurate personal data concerning you. Depending on the purposes of the processing, you may have the right to have incomplete personal data completed, including by means of providing a supplementary statement. Your right to rectification is provided by us free of charge.

10.3. Right to erasure (right to be forgotten)

Under certain circumstances you may have the right to request from us the erasure of your personal data and we may be obliged to erase such personal data. In such cases we will not be able to further provide you with certain services or make contact.

10.4. Right to restrict processing

Under certain circumstances you may have the right to request from us the restriction of the processing your personal data. In this case the respective data will be marked and may only be processed by us for certain purposes.

10.5. Right to object and rights relating to automated decision-making

Under certain circumstances you may have the right to object, on grounds relating to your particular situation, at any time to the processing of your personal data, including profiling, by us and we can be required to no longer process your personal data.

Moreover, if your personal data is processed based on our legitimate interest, you have the right to object at any time to the processing of personal data concerning you for such purpose.

Furthermore, under certain circumstances in case of automated individual decision-making, you have the right to obtain human intervention.

We inform you that Operator does not apply an automated decision-making mechanism.

10.6. Right to data portability

Under certain circumstances you may have the right to receive your personal data, which you have provided to us, in a structured, commonly used and machine-readable format (i.e. in digital form) and you may have the right to request the transmission of that data to another entity without hindrance from us if such transmission is technically feasible.

10.7. Right to withdraw consent

When the processing of your personal data is based on your consent, you can withdraw your consent at any time without giving any reason to us, free of charge by way of email. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

10.8. Right to lodge a complaint with the supervisory authority

If you feel that your personal data rights have been breached, you can also contact and lodge a complaint with the local data protection authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement.

You can also contact the Hungarian Authority for Data Protection and Freedom of Information (Nemzeti Adatvédelmi és Információszabadság Hatóság, H-1125, Hungary, Budapest, Szilágyi Erzsébet fasor 22/C.; telephone: +36-1 391-1400; telefax: +36-1 391-1410).

11. HOW DO WE PROTECT YOUR PERSONAL DATA?

Operator complies with its obligations under the applicable data protection laws by

keeping personal data up to date;
storing and destroying it securely;
not collecting or retaining excessive amounts of data;
protecting personal data from loss, misuse, unauthorised access and disclosure and by ensuring that appropriate technical measures are in place to protect personal data.

We take appropriate technical and organisational measures to ensure the protection of your personal data against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access, in particular but not limited to where the processing involves the transmission of data over a network, and against all other unlawful forms of processing.

Operator, in line with this, among other things, applies different levels of access rights to the data, which ensures that only the appropriate authorised person has access to the data, whose knowledge of the data is necessary to fulfil his or her obligation arising out of or in connection with the performance of his or her job.

12. SHARING YOUR PERSONAL DATA

Operator, in the course of its operation, may utilise the services of various data processors and external service providers to handle and process your personal data for specific purposes, on behalf of and in accordance with the instructions of Operator.

The data processors shall process the personal data at most as long as the term of the data processing contract concluded with them is valid and in force, or until they are required to keep your data under the applicable data retention laws.

We may disclose your personal data to the following categories of third parties (recipients) for the purposes described below:

third parties running customer surveys on our behalf;
other third party service providers involved by us for data processing;
third parties, such as law firms, courts, other bodies or service providers in order to enforce or apply any contract with you;
government authorities or enforcement bodies such as the police and regulatory authorities, upon their request and only as required by the applicable law or to protect our rights or the safety of our visitors, staff and assets.

12.1. Data Processors

Operator engages certain third parties to provide assistance during the performance of the services bought from us. Such third parties provide the following services:

provision of IT support services;

12.2. Government authorities and enforcement bodies:

We may transfer your personal data to government authorities or enforcement bodies such as the police and regulatory authorities, upon their request and only as required by applicable law; or to protect our rights or the safety of our visitors, staff and assets.

13. TRANSFERRING YOUR PERSONAL DATA TO THIRD COUNTRIES

The Operator will not transfer your personal data to any third country outside the European Economic Area.

14. COOKIES

When you use our website, cookies are stored by your browser on your device. Read more about the cookies used by Operator and how you can block them by clicking on the “Cookie Policy” icon on the Website. Please note that if you disable cookies our website may not function properly on your browser. Our aim is to ensure that our website offers visitors what they are looking for and provides them with the most relevant communication. In order to achieve this goal, we may store and use your data, building usage profiles for market research, for quality improvements of our website and our services, for service developments, to improve the performance of the website, to measure the success of our advertising campaigns or to tailor services to your needs.

The use of such data for the purposes described in the preceding sentence will be in pseudonymised form. That means we will replace your name and other features which may identify you with another identifier in order to make it impossible to identify you as a person and we will not bundle such usage profiles with other data we store about you.

You are entitled to object against the use of your data for building usage profiles as described above at any time.

We may also transfer your non-personally identifiable data such as, but not limited to, anonymous demographic information and online behaviour to our contracted partners (e.g. third party IT service providers) for the purpose of market research. “Non-personally identifiable data” in this respect means we modify your personal data so that the information concerning personal or material circumstances cannot be attributed to you or that such attribution would require a disproportionate amount of time, expense and effort. We store data sent by your browser and device to our website during the reservation process. No such data will be disclosed to third parties except in aggregate, non-personally identifiable forms.

15. CHANGES TO OUR PRIVACY NOTICE

If we change this Privacy Notice, we will publish the updated version of it on the Website.

17. THIRD PARTY WEBSITES

The Website may provide links to other websites for your convenience and information. Please be aware that these sites may be owned and run by other companies and organisations and have different security and privacy policies. Operator has no control over and takes no responsibility for any information, material, products or services contained on or accessible through those websites.

18. THIRD-PARTY LIABILITY

Operator is not responsible for third parties’ use of your data, where such use is permitted for their own purposes. In such cases that these third parties are also considered data controllers, please consult their privacy policies for further information.

This Privacy Policy is effective from 21 April 2020.